Should Emails Be Long? Copywriting Tips For The Optimal Length


When it comes to email copywriting, one question that often arises is: should emails be long copywriting or short and concise? In this blog post, we’ll examine the advantages of both long and short email copywriting styles to determine which is more effective in engaging readers.

As experienced email copywriters, we understand that the length of your emails can significantly impact their effectiveness. We’ll discuss whether shorter emails are more effective in engaging readers or if longer content provides better value for your audience.

In addition to discussing short versus long emails, we will also cover essential elements such as the ideal subject line length and how to write engaging email body copy. By comprehending the major components of email marketing, you can generate captivating initiatives that are pertinent to your customers and aid in increasing your brand voice and company.

Short Emails Versus Long Emails

The discussion around the effectiveness of short versus long emails for copywriting is a hotly contested one. Many marketers and business owners are torn between crafting compelling long-form emails or shorter versions that get straight to the point. The truth is, there’s no one-size-fits-all approach when it comes to effective email marketing – both have their advantages and disadvantages depending on your goals and target audience.

In the long run, testing out different messaging options is a must to discover what works best for each case as every company has its own individual requirements in terms of email marketing campaign advertising.

Succinct emails are the optimal way to reach your desired recipients swiftly. By understanding why emails should be kept short and what makes them more impactful, you can ensure that each message is crafted for maximum effectiveness.

Why Should Emails Be Kept Short

Email marketing is a powerful tool for businesses to reach their target audience. By crafting the ideal message, you can effectively engage customers and spur them to take action. Concise emails are more likely to be read than lengthy ones. Studies have shown that short emails are more effective than longer ones when it comes to getting people’s attention and inspiring them to act on your call to action.

The ideal length of an email should be between 50 and 125 words in order to maximize open and response rates from readers. Research shows that emails this length had a response rate above 50%. Shorter emails also tend to have higher open rates since they can be quickly scanned by readers who don’t want or need lengthy messages cluttering up their inboxes.

Writing shorter emails doesn’t mean sacrificing quality content either; it just means being concise with your words so that the main point of your message stands out without overwhelming the reader with too much information at once. To achieve this, focus on writing clear subject lines and using active language throughout the body of your email while avoiding fluff or jargon that could confuse recipients. Keep sentences short but impactful – use strong verbs instead of adjectives whenever possible – and make sure each paragraph has one central theme before moving onto another topic in the next section.

Emails should be kept short to ensure that your message is concise and clear, while also ensuring it stands out in the crowded inbox below. An ideal subject line length can help you craft an effective email to capture attention and compel readers to act.

Key Takeaway: Email length is key to achieving the desired response rate; shorter emails tend to have higher open rates and response rates of 50% or more. Crafting quality, concise content that grabs readers’ attention without overwhelming them with too much information is essential for successful email marketing campaigns. By focusing on active language and one central theme per paragraph, businesses can create effective short-copy emails that convert their target audience into customers.

The Ideal Length For Subject Lines

Subject lines are the first thing your reader sees when they receive an email. They should be short, catchy and engaging in order to draw readers into the message. The ideal subject line length is between 28 to 50 characters, as this allows for enough space to get your point across without getting too wordy or overwhelming.

When crafting a subject line, focus on making it direct and concise. This will help ensure that your reader knows exactly what you’re talking about from the start. Utilize words pertinent to your subject matter in order to be distinct from other emails that appear in their inbox. Additionally, keep an eye out for any special offers or discounts that you could include in the subject line – these can often give people more incentive to open up your emails.

Make sure not go overboard with emojis or punctuation either – while these may seem fun at first glance, they can come off as unprofessional if used too much (or incorrectly). Instead of relying on symbols alone, incorporate phrases like “Don’t miss out.” or “You won’t believe what’s inside…” into email copy. These kinds of statements are both enticing and effective at drawing readers into opening up emails quickly.

Finally, avoid writing overly long subject lines; anything over 50 characters looks cluttered and confusing on most devices. Keep it simple yet impactful so that people know what they’re getting before even clicking on it – this will help increase engagement rates significantly.

The ideal email subject line length is important to any successful email campaign. Crafting engaging emails that capture your readers’ attention requires careful consideration when it comes to writing compelling content and effective subject lines.

How to Write Engaging Emails

Writing engaging emails can be a challenge for even expert email marketing copywriters. It’s important to remember that your email should capture the reader’s attention and keep them engaged throughout the entire message. Create compelling emails by utilizing captivating phrasing and keeping the reader engaged throughout.

1) The Subject Line

Your subject line is arguably one of the most important aspects of an email. Craft a concise, attention-grabbing subject line to draw your reader in and ensure it’s under 50 characters. Try using keywords or phrases that will grab your reader’s attention such as “Free Offer” or “Limited Time Only”. Additionally, try teasing the reader to make them want to open the email and read on.

2) Keep it Short

People don’t have time for long-winded emails with excessive detail and jargon; they want information quickly and easily digestible content . Therefore, try keeping your emails brief yet informative with no more than three paragraphs per email – any longer and people may start tuning out. Also use bullet points when writing emails, as they make reading easier on mobile devices which many people use now days.

3) Personalize Content

Using personalization techniques like addressing readers by name or referencing past purchases helps create an intimate connection between you and your customer base which leads to higher open rates as well as increased engagement levels with each message sent out You can also add images or videos relevant to the topic at hand since visuals tend to draw more attention than plain text alone does.

4) Call To Action

Every email should end with a clear call-to-action (CTA). Whether its clicking through links, downloading files, subscribing etc., having a CTA gives readers something tangible do after reading your email thus increasing conversion rates significantly over time if done correctly.

By following these email copywriting tips, you’ll be able to craft effective emails that engage readers from beginning to end, resulting in better relationships built between yourself/business and customers alike.


In conclusion, when it comes to email marketing copywriting, the length of your message should depend on its purpose. If you’re aiming to engage readers with an entertaining story or a thought-provoking question, then longer emails may be more effective. On the other hand, if you are sending out promotional material or providing quick updates and information about your business, shorter messages might be best suited for this type of communication. We hope these email copywriting tips helps you convert more users.

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