What Would Be Beneficial To Include On A Product Description Page?


Product descriptions are a crucial element of any e-commerce business. As a business owner, I’ve realized that the quality of my product descriptions can significantly impact my sales.

In this section, we’ll discuss the importance of product descriptions and how they can affect sales. We’ll also explore the purpose of a product description and why it matters for customers. Lastly, I’ll share with you some tips that have worked for me when it comes to writing product descriptions that drive sales.

Crafting a Product Description that Sells

Crafting a product description that sells is an art form that takes time, effort, and precision. When creating product descriptions, it is essential to remember what our ideal buyer wants and needs. You should always be A/B testing previous versions to new ones and test teh different product pages. In this section, we will be discussing several strategies for crafting a product description that sells. We will explore how to:

  1. Focus on your ideal buyer

  2. Entice the reader with benefits

  3. Appeal to the reader’s imagination

  4. Seduce the reader with sensory words

  5. Use social proof in convincing the reader to make a purchase.

Focus on Your Ideal Buyer

The ideal customer should be the focal point of your product description. Obtain a precise and detailed summary of your perfect buyer’s personality, including their preferences, interests, life milestones and purchasing decisions. This helps you create tailor-made content that satisfies them.

When creating product descriptions, it is necessary to focus on what you’re selling and who you’re trying to sell it to. Identifying your target audience’s pain points reveals how your product addresses or eliminates these issues. Referencing specific examples will help bring context and clarity to the value proposition.

By considering their tone and language preferences in your description, connect with prospective customers by conveying meaningful messages about the solution they’re searching for.

It’s critical to highlight benefits tailored to the ideal consumer’s specific needs rather than generic features shared by competitors. These personalized descriptions tap into an emotional connection with potential customers, leading to a greater purchase possibility.

Turn potential customers into satisfied buyers by highlighting the benefits of your product in your description.

Entice with Benefits

A product description should focus on an attractive feature or advantage of the product to convince potential customers. Highlighting benefits and uniquely positioning a value proposition is key to enticing with benefits on a description page.

Here are some tips for highlighting the benefits:

  • Use bullet points, separate lines, or sections with brief details highlighting your product’s advantages and benefits – this helps get your point across quickly while keeping web copy scannable.

  • Position yourself as a solution provider by highlighting possible ways in which the customer could use the product. Tell them how it solves their problem, makes their life easier, or entertains them.

  • Use language that reflects emotional appeal and insight into how it can improve their daily life. For example, using positive adjectives, such as “life-changing”, “extraordinary”, or “top-of-the-line”.

  • Make comparisons between your competitors’ products and yours by highlighting its unique product features.

  • Let customers know about any guarantees or warranties associated with buying online from you.

Customers are motivated by what they gain from making purchases online. Enticing them through listing out quantifiable and qualitative benefits will increase conversion rates.

When writing about entice with benefits it’s important to keep in mind that individuals have different priorities and perspectives; therefore focusing on primary advantages may not be enough to convert website visitors into customers. Therefore try varying the pitch by mentioning different sets of incentives likely to attract visitors’ attention.

Skip the clichés and spice up your product descriptions with irresistible copy.

Appeal to Your Reader’s Imagination

Trigger your reader’s imagination with compelling product descriptions. By using imaginative and sensory language, customers can easily picture themselves owning and using the product. This can lead to increased engagement with the product, higher conversions and ultimately drive sales.

Incorporate descriptive phrases that paint a vivid picture of the benefits offered by a particular product. Use emotive words that resonate with your target audience. Imaginative language creates a unique experience in the minds of consumers. For instance, instead of using generic descriptions like “high-quality”, use descriptive terms such as “luxurious” or “flawless” to capture the reader’s attention.

To further stimulate customers’ imagination, incorporate mini-stories or hypothetical scenarios demonstrating how owning and utilizing the product would feel. Although this will take time and creativity, crafting an engaging story helps customers imagine themselves getting value from your products.

For additional appeal to readers’ imagination, highlight how your product fits into their dream lifestyle by illustrating its benefits through examples. By understanding what motivates customers to buy in their lives, you can craft copy that appeals directly to their desires and dreams.

It is important for businesses selling products online to invest in excellent product descriptions which appeal creatively and imaginatively convey functional benefits while telling an emotional story at every possible point of contact with customers.

Seduce with Sensory Words

Captivating the customer’s senses with enticing and vivid language to showcase your product’s benefits is known as ‘Seduce with Sensory Words’. Sensory words allow customers to visualize, feel, hear, smell and taste the product through descriptive adjectives. These sensory words aim to build a strong connection and evoke an emotional response in your buyer.

Through Seduction with Sensory Words, you can capture your ideal buyer’s imagination and transfer them to a world where they are already experiencing the benefits of using your product. Use language that directly corresponds to a feeling or sensation accompanying your product’s use.

Customer reviews can be used for inspiration when selecting sensory wording for your online store. Product feedback shared by past buyers often contains phrasing around the pleasantness of smell or texture, how gorgeous something looked or tasted, or perhaps how convenient something was to use.

Make sure to choose appropriate sensory words and place them in context focusing on delivering value at every turn. Supremely descriptive content will pull customers into each aspect and ultimately contribute towards better conversion rates.

While seducing with sensory words is important, relevance must be maintained – this will help ensure each word adds value while seamlessly complementing the user’s buying journey.

If you have ever wondered why so many companies seem hell-bent on incorporating jargon such as ‘rich’, ‘crisp’ and ‘invigorating’ among others – it’s because sensory wording has been proven valuable time and again – arousing emotions and evoking reactions that lead directly back to sales conversions.

Tempt with Social Proof

Using social proof in product descriptions can build trust and expand sales. Social proof shows users that others are satisfied with a particular product/service. Here’s how social proof intensifies purchases.

  • Promote user reviews and testimonies:

  • Showcase customer experiences and thoughts on the product/service to inspire confidence and encourage potential customers to purchase.

  • Use other suppliers’ reviews

  • This form of social proof presents numerical data such as the number of products sold or posted views, which reaffirms its popularity.

  • Highlight influencer endorsements

  • Influencers have established followers who trust their recommendations, and showcasing these can add weight to a product’s credibility.

Detailing customers’ satisfaction levels enhances your e-commerce store’s reliability. Visitors are more likely to shop from you when presented with evidence that others have already done so satisfactorily. Thus, embedding social proof tactics is imperative for improving sales.


To ensure compelling product descriptions, use a consistent tone and consider the target audience. Highlight the product’s unique selling point, use high-quality images and explain how the product would solve the customer’s problem. By incorporating relevant keywords, bullet points, and headings, writing product descriptions becomes easy, making the online shopping experience convenient for customers.

Finally, Don’t miss out on an opportunity to improve the conversion rate by adding an element of urgency in a Call-to-Action. Use emotive language, offer limited-period deals, and make your product description engaging in persuading customers to take action.

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