As a copywriter, your goal is to use persuasive language to inspire readers to take specific actions, such as making a purchase, donating, clicking a link, subscribing to a newsletter, or sharing content. Copywriting plays a vital role across various industries and clients, going beyond merely selling products or services.
If you’re an aspiring copywriter looking to secure paid work, understanding the diverse clientele, finding them, and increasing your visibility are key factors. This article will guide and inform you of who hires copywriters, uncovering where to locate them, and offering strategies for effectively showcasing your skills to your desired audience.
P.S. Take advantage of this unique opportunity to showcase your copywriting skills and gain recognition on Copywriting.org. By submitting an interview, you can increase your visibility and expand your reach, potentially attracting new clients and advancing your copywriting career. Don’t miss out on this chance to elevate your writing profession. Submit your interview today and begin your journey towards achieving your goals.
Is There a Demand for a Freelance Copywriter?
The simple answer is yes. The demand for copywriting skills continues to grow, with the job market that hires copywriters is expected to expand by 7.6% by 2026. Businesses across various industries hire copywriters to grab the reader’s attention, promote their offerings, develop sales pages, and write email sequences, making it an attractive career choice for gifted writers.
As more companies venture online, the need for experienced copywriters increases. These professionals assist businesses in connecting with customers, expanding their brand presence, and boosting sales through a variety of channels, including landing pages, social media posts, email campaigns, and product descriptions. Even a newcomer copywriter to the field has the potential to succeed in the industry, as long as they’re prepared to begin at a lower pay rate and gradually progress in their careers.
Which Industry Hires the Most Freelance Copywriters?
Copywriters are sought after in multiple industries, but certain industries and sectors experience more growth and need specialized content creators. Here are four industries currently hiring a significant number of copywriters to help give you a good starting point:
Healthcare and Pharmaceuticals
As the healthcare industry experiences rapid growth and increased complexity, the demand for expert medical copywriting and content marketing services continues to rise. With the introduction of innovative products and treatments, companies must present information clearly and concisely to cater to the growing empowerment of patients and consumers who actively seek knowledge and ask questions.
The proliferation of social media has had a significant impact on the healthcare and life sciences sector, necessitating a strong online presence for businesses. Providing accurate and reliable content becomes critical as more people turn to social media for health information, and companies strive to maintain credibility and trust with their audiences. In the age of information overload, ensuring the dependability of content is essential to build consumer confidence.
Employing a medical copywriter, either through a freelance healthcare blogger, a scientific writer for hire, or a comprehensive medical copywriting service company, is vital for delivering accurate and engaging content. These specialized writers possess a thorough understanding of medical jargon and concepts, allowing them to create content that appeals to diverse audiences, from patients to industry professionals. By leveraging the expertise of a skilled medical copywriter or content writer, companies can effectively communicate the benefits of their products and services while fostering trust with their target audience.
Technology and Software
The software industry presents an attractive niche for copywriters, even those without a background in engineering or technology. As the global enterprise software market is expected to surpass $575 billion by 2024, and with over 100,000 software companies in the U.S. alone, there is a consistent demand for content that both explains and differentiates their products and services. Most of these companies are small to medium-sized businesses, which are perfect for copywriters to write for.
Writing copy for software companies provides a wealth of content opportunities, as many products have multiple target audiences or “avatars.” For instance, a helpdesk software product may require content customized for a call center agent, operations manager, and business analyst, leading to increased income potential from just one client base. As software continuously evolves and outdated versions become obsolete, there is a constant need for fresh content. If a client is pleased with a copywriter’s work, they are likely to become their preferred writer for future product versions.
Furthermore, the software industry enables copywriters to maximize their income with minimal effort by applying the concept of “polymorphism” from software programming, which translates to “many shapes” in Greek. After writing about a software topic, copywriters can use their research to create various content types for multiple clients since the fundamental principles of technology remain consistent across products. For example, writing about a database product for one client can inform content about another database product for a different client. In summary, the software industry offers copywriters significant growth opportunities, a diverse range of content needs, and the potential for long-lasting client relationships, making it an appealing and profitable copywriter niche.
Finance and FinTech
Financial companies value copywriters who can convey intricate financial concepts in a way that resonates with their target audience. The fast-growing FinTech (financial technology) sector also seeks to hire copywriters to promote the advantages of their services through digital marketing, creating numerous opportunities for writers in areas like mobile payment apps and digital banking. Those are just the tip of the iceberg when examining FinTech.
Startups
Startups across various industries are increasingly recognizing the importance of collaborating with good copywriters, to fine-tune their messaging from the beginning. To secure investment and attract clients, these emerging businesses require compelling messaging that effectively highlights the benefits of their products or services.
While these four industries are currently witnessing significant growth and demand for copywriters, other sectors in house can also offer opportunities to start writing. Being able to adapt your writing style and voice to suit different industries can open up a wealth of job prospects.
How Do I Find a Company That Needs a Copywriter?
If you’re looking to find who hires copywriters, there are several strategies you can employ to identify potential clients and establish connections. Here are some tips to help you in your search for who hires copywriters:
Networking
Leverage your existing network by reaching out to friends, family, and former colleagues. Let them know you’re offering copywriting services and ask if they know anyone in need of such assistance. Attend and write copy at industry events, conferences, and meetups to connect with professionals who might be looking for copywriters or can introduce you and your marketing team to potential clients.
Increase your exposure by attending business networking events, such as Chamber of Commerce luncheons, LinkedIn meetups, or other gatherings of business owners. Utilize your social media channels to engage with a prospect company who hires copywriters, share valuable marketing articles, and strike up conversations. Focus on niche industries you’re familiar with and comfortable writing for, assessing their websites and marketing strategies to determine if they could benefit from your services.
Online Job Boards and Freelance Platforms
Browse online job boards, such as Indeed, Glassdoor, and LinkedIn, to find companies posting copywriting job openings. Additionally, join freelance platforms like Upwork, Freelancer, and Fiverr to access a wide range of other copywriting jobs and projects and connect with businesses actively seeking copywriters.
Create a profile on content platforms like Upwork, Elance or Guru.com. Although bidding on projects might not be ideal, having a profile on these heavily trafficked sites can help attract potential clients. Be open to different strategies, and over time, you’ll find companies in need of a skilled copywriter.
Social Media
Utilize social media platforms like LinkedIn, Twitter, and Facebook to research companies, identify potential clients, and engage with professionals in your target industries. Join industry-specific groups, participate in discussions and blog content, and share relevant content to showcase your expertise and connect with potential clients.
Cold Outreach
Identify businesses who hires copywriters in your target industries that could benefit from your copywriting services and reach out to them directly. Craft a personalized cold email or message that highlights your skills and demonstrates your understanding of their needs. Offer a free consultation or a sample of your previous work to showcase your expertise and build rapport with a prospective client.
Build an Online Presence
Grow your copywriting brand and develop a professional website that showcases your copywriting portfolio, client testimonials, and expertise. Optimize your site for search engines to increase your visibility and attract potential clients searching for copywriters online. Regularly publish your writing articles and blog posts and share them on social media to demonstrate your writing skills and industry knowledge.
Partner with Agencies
Establish relationships with marketing, advertising, or web design agencies, as they often require copywriting or graphic design services for their clients. Offer to collaborate as a freelance copywriter, providing them with an additional service to offer their clients without the overhead costs of hiring an experienced copywriter as a full-time employee.
Time To Get Hired!
The demand for skilled copywriters spans across various industries such as healthcare, public relations, SaaS companies, FinTech, and startups. However, it is essential to choose a niche that genuinely interests you, as enjoying your work contributes to a fulfilling career. To find copywriting jobs, leverage your networks, engage with local businesses, attend networking events, and utilize social media and online platforms. Explore different industries and work situations to discover the ideal fit for your talents and preferences. Ultimately, copywriting offers flexibility, creativity, and fulfillment, and it’s up to you to seize the opportunities and the right skills to make the most of your career.